About Roja Rugs

Based in Mill Valley, California, Roja Rugs is a closely knit family business run by three energetic brothers who have an eye and passion for the finest quality rugs. Growing up in the rug industry and the 3rd generation in their family, the Borak brothers are on a mission to elevate the rug buying experience for discerning buyers. Their unparalleled collection of ultra fine and unique, one-of-a-kind rugs, their revolutionary made-to-order custom rug department, and their contagious enthusiasm to share their knowledge in the form of in store education and/or complimentary in-home floor covering consultation are just a few of the reasons why people continue to choose Roja Rugs. Over the years, Roja Rugs has earned the reputation as the premier rug store nationwide. But commitment to their clients and the community at large goes beyond their showroom walls and to that extent Boraks have recruited some of the best and most skillful area rug cleaning and repair/restoration experts as part of their team to offer continued support and service to the Bay Area clients.

Roja Rugs
59 Throckmorton Ave
Mill Valley, CA 94941

Mon-Sat: 10 a.m. – 7 p.m.
Sunday: 11 a.m. – 6 p.m.

(415) 888-8294
info@rojarugs.com

A little background on Boraks:

In many ways, the story of the Borak brothers echoes that of countless hardworking immigrants who came to this country in pursuit of opportunity and ultimately achieved the American Dream. Yet in other ways, their journey is truly one of a kind.

What is known today as Roja Rugs began more than a century ago in Turkey, where the Borak family first honed its expertise in fine handmade rugs. Sahap’s grandfather—and later his father—traveled through the small towns and villages of Eastern Turkey, carefully handpicking the finest handwoven rugs, carpets, and textiles directly from the loom and at their source. Over time, Borak-selected pieces became synonymous with exceptional quality, craftsmanship, and value among discerning local buyers and international collectors alike.

Generations later, drawing upon more than 150 years of collective family experience, along with years of firsthand relationships with Western travelers and rug enthusiasts, Sahap and his brothers brought their legacy to California. There, in the historic and picturesque town of Mill Valley, they opened their own woven arts showroom, Roja Rugs.

Sahap often reflects on his grandfather’s enduring mantra: always present your clients with nothing but the very best. After all, people are naturally drawn to excellence, and even the untrained eye can recognize and appreciate true quality and perfection. That philosophy would later become the foundation of Roja Rugs—where generations of craftsmanship, an uncompromising standard of excellence, and a touch of Middle Eastern warmth and hospitality continue to define the experience.