About Roja Rugs

Based in Mill Valley, California, Roja Rugs is a closely knit family business run by three energetic brothers—Sahap, Deniz, and Levent—who have an eye and passion for the finest quality rugs. Growing up in the rug industry, the Borak brothers are on a mission to elevate the rug buying experience for discerning buyers. Their unparalleled collection of ultra fine and unique, one-of-a-kind rugs, their revolutionary made-to-order custom rug department, and their contagious enthusiasm to share their knowledge in the form of in store education and/or complimentary in-home decorating consultation are just a few of the reasons why people choose Roja Rugs. Over the years, Roja Rugs has earned the reputation as the premier rug store nationwide. But commitment to their clients and the community at large goes beyond their showroom walls and to that extent the Boraks have acquired some of the best and most skillful area rug cleaning and repair/restoration experts as part of their team

Contac us

Roja Rugs
59 Throckmorton Ave
Mill Valley, CA 94941

Mon-Sat: 10 a.m. – 7 p.m.
Sunday: 11 a.m. – 6 p.m.

(415) 888-8294

A little background on Sahap, Levent and Deniz:

In some respects, the story of the Borak brothers is similar to that of many hardworking immigrants who ultimately achieved the American Dream. However, in other respects, their story is truly unique.

What we know today as Roja Rugs began more than a century ago. The Boraks cut their teeth perfecting their expertise in fine handmade rugs in their home country of Turkey. Sahap’s grandfather—followed years later by his father—traveled to small towns and villages around Eastern Turkey to handpick the finest handwoven rugs, carpets, and textiles straight off the loom and right at the source. Before long, Borak-selected rugs became synonymous with quality, excellence, and value among local and foreign connoisseurs.

Years later, armed with the knowledge of more than 150 years of collective experience, plus years of working up-close and personal with Western tourists and area rug lovers, Sahap and his brothers, opened their Woven Arts Gallery in the historical and picturesque town of Mill Valley in California.

Sahap recalls his grandfather’s mantra: Always present your clients with nothing but the best. It is human nature to be drawn to excellence, and even the most seemingly untrained eye can feel and appreciate true quality! Years later that belief became the backbone of “Roja Rugs”—of course, a dose of Middle Eastern charm and hospitality never hurts!